Our Story…

I named our company Branding Innovation because of my belief that a company’s brand and its ability to innovate are two of its greatest assets.

Most people think a brand is created through marketing and advertising, pointing to interesting ads and cool designs.  However, successful branding goes much deeper than what customers see and hear in external communications.

Successful brands are built meticulously from the bottom up.  Brands have a distinct personality and deliver on a brand promise in the marketplace that earns them a premium price and competitive advantage.

We work side by side with our clients in a spirit of open creativity and collaboration to understand their company and the market they compete in. Then we are able to apply a process-driven approach to innovate everything from their product, service and business model to their sales channels and strategic partnerships.

In today’s business environment, having a strong brand and the ability to innovate are two good pillars to stand on.  The other two pillars in our marketing platform are strategic planning and execution.

We have been able to deliver exponential growth to our clients by focusing on these four pillars:  Branding + Innovation + Strategic Planning + Execution; and delivering flawlessly.

bobby-signature

What Does Branding Innovation do?

Research
We perform qualitative and quantitative market research, including eye tracking, brand name testing, customer satisfaction research and focus groups to gain a full understanding of your market and create a winning go-to-market strategy.

Strategy
Too often companies start with marketing tactics, but starting with tactics is like taking the “ready, fire, aim” approach.  We start with a strategic marketing plan so we can identify your goals and objectives and then create strategies, tactics and a budget to support your goals.

Branding
We brand products, services and companies.  We help our clients understand and define what makes them unique and communicate it in powerful ways.

Creative
We love designing original, eye-catching design that communicates, effortlessly with clients.

Digital
We help manage your online presence from your website and social media channels to inbound marketing strategies – including, Search Engine Optimization (SEO) and Pay Per Click (PPC).

Print
We create a consistent look and feel with your offline media, including your brochures, sales presentations and print ads.

Our Executive Team

  • Bobby Lipton

    Bobby Lipton

    Founder / CEO

    mar•ket•ing ma•ven {ˈmär-kə-tiŋ mey-vuhn} noun
    {Profound understanding of how to promote products and services}

    Early in my career I gained international marketing and sales experience working in the packaging industry with clients such as Hitachi, Samsung and LG Electronics. I found that companies love their products, but their packaging is usually an afterthought. What I discovered is that if you can marry an amazing product with equally amazing packaging, something magical happens when a consumer opens their package.

    Later on I gained some valuable international Brand Management experience marketing for Dial, Tone, Coast Soap, Renuzit Air Fresheners and Purex Laundry Detergent.

    I have also been involved with a number of successful entrepreneurial startups, from starting an innovation company specializing in crowd sourced idea competitions to growing one of the largest safety services companies in the country.

    I started Branding Innovation to bring big company marketing experience to companies that are not in the Fortune 500. What does that mean? We apply sound market research, strategic planning and a process-driven approach to innovation to every engagement. Our goal is to become a business growth engine to our clients.

  • Kevin Oskow

    Kevin Oskow

    Co-Founder / CMO

    ub-er strat-e-gist {ˈoo-ber strat-i-jist'} noun
    {Having a fantastical understanding of systems and methodologies}

    After a terrible plane accident, I ended up as the sole survivor, in the ICU in a coma for weeks. After a lengthy recovery, I developed a unique ability to solve complex problems and work out complicated situations.

    College wasn't too difficult, but due to unforeseen circumstances, I left to start working for my family business. I was soon hired away by a top vertical wholesale eCommerce site to become their Web Media Director, the youngest in company history.

    After many years of being mentored by the CEO, a sales and marketing mastermind, I found myself equipped for many high level management positions, working with companies such as Amazon, Channel Adviser, Adobe, Microsoft and Intuit.

    I am personally responsible for over $150 million in new revenues for various companies and I have helped several startups achieve 999% revenue growth. My experience ranges from software development to creative direction and C-level marketing positions.

    I joined Branding Innovation with two decades of experience to help build the #1 marketing group in San Diego and beyond…

“

By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!

Greg Ross, Tower of Tales
“

It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being twice as good as I could've envisioned!

Jeff Gemmell, Smarter Homes
“

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Mark Levin, USBCA