Pay Per Click

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PPC generates qualified and immediate traffic

Google AdWords is the most popular Pay-Per-Click (PPC) advertising platform in the world. Everyday, there are billions of people searching on Google, and Bing for that matter. 85% of sales come from the top 3 listings. Users click on paid search ads more often than any other form of advertising. We get our clients to the top 3 listings on all relevant search queries and we filter out the non-relevant search queries.

CUSTOMIZED PPC APPROACH

PPC advertising works for any business whether you’re looking to sell products on your e-commerce website, generate leads for professional services, or attract walk-in traffic to a local restaurant or store. Anyone can claim to run successful Google ad campaigns but in reality many companies take a plug and play approach which is fatal for a PPC campaign.

Since you are paying per click, the execution of a PPC campaign is crucial to eliminate waste and get the maximum return on investment (ROI) so you aren’t paying for irrelevant clicks. We architect PPC campaigns so you pay the lowest possible amount per click with the highest ROI.

Quality Score

Searchers select ads based on a combination of factors, including the quality and relevance of their keywords, ad text and landing page. Research has shown that searchers like clicking on advertising links at the top of search queries, provided that the products and services advertised actually fit their needs.

We maximize your advertising campaign’s Quality Score so that you receive the highest positioning at the lowest cost possible. By paying the lowest cost per click, you’ll have a lower cost per conversion, thereby maximizing your budget and ROI.

Top 15 PPC mistakes

Here are 15 of the top PPC mistakes that we find when we audit PPC accounts:

  1. Sending visitors to your homepage instead of to a highly relevant landing page
  2. Sending visitors to a landing page that isn’t highly relevant to the ad copy
  3. Failing to test multiple versions of your ads — solving a searchers problem or explaining “what’s in it for me”
  4. Failing to track the right metrics allowing you to make adjustments. At the very least, you need to track Click-Through Rate (CTR), Conversion Rate (CR), Cost-Per-Acquisition (CPA) and Cost-Per-Click (CPC)
  5. Using broad keywords when setting up your campaigns instead of highly-targeted keyword sets
  6. Ignoring mobile traffic which accounts for over 60% of searches
  7. Fighting for the number one position instead of opting for the 2nd or 3rd position which oftentimes proves less costly and converts better
  8. Creating a campaign with too few negative keywords which lets you exclude irrelevant search terms
  9. Getting rid of “fraud networks” which will prevent you from paying for “garbage traffic”
  10. Creating unique and relevant ad copy and offers to stand out from the competition
  11. Having a low quality score will cause you to overpay for your traffic
  12. Failing to re-target to previous visitors which is an inexpensive way of getting visitors back to your site
  13. Failing to optimize your campaigns for the best times and conversion days to serve your ads
  14. Failing to target visitors based on income
  15. Not understanding the difference between search and display and social, translating into an extremely costly PPC campaign