What is Pay-Per-Click Advertising (PPC)?
While search engine optimization works towards improving your organic ranking, PPC gets you to the top of the search through advertised results. Of all marketing tactics, PPC is unparalleled at providing instantaneous traffic, feedback on your marketing message, and an understanding of your customers’ purchasing habits. You can get as much traffic as your budget will allow using PPC, but that’s only half the equation. The other part is effectively converting traffic into customers.
How Can Pay-Per-Click (PPC) Advertising Help Your Business?
Our search engine marketing (SEM) program enables you to purchase a better position on search results pages that are most relevant to your customers. By purchasing PPC ads on search engines, you instantly get in front of your target audience. Since PPC marketing costs can add up quickly it’s important to start with a strategic plan and closely manage your PPC campaigns to make tactical improvements as you go along.
Our Pay-Per-Click (PPC) Services
- Goal-Setting – We provide a one-on-one consultation with a PPC expert to discuss your business and the goals you want to achieve.
- Create Customized PPC Plan – We research keywords that customers are typing in search engines to find your products and services. Then we create either local, regional or national ads that will entice customers to click. And we also create custom landing pages on your website that will help convert potential customers into clients.
- Track Results – We provide powerful on-demand reporting analytics that gives you full insight into the performance of your Pay Per Click marketing campaign. You’ll understand the performance of your lead generation techniques via landing pages on your website, form submissions, and phone calls. And you’ll know who found your business, how they found it and when.
- Campaign Improvements – PPC is an iterative process of testing and improving keyword targets, marketing ads and landing pages in order to get more customer conversion. We analyze the results of your PPC advertising campaign and make improvements to make it even more effective as time goes on.