What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is the process of organically improving a website’s visibility in a search engines’ organic search results. There are numerous factors that affect a search engine ranking and the major Search Engines are constantly updating their algorithms that determine a website’s ranking. SEO is by far one of the highest ROI’s on marketing dollars spent, because it is designed to lead customers, ready to buy, to your website. Having a top search ranking is worth its weight in gold as you can see from the example below.
Why Invest in Organic SEO?
80% of your potential customers are using the Internet to help them make purchasing decisions. Every day that you wait to begin optimizing your site, you are falling behind your competitors and missing out on potential revenue. If you are not on the first page of Google Local Search then you are losing a lot of business. For example, a massage therapist in New York ranked #2 stands to lose $107,811 annually to the #1 ranking.
Here's her story
FACT: There are 9900 monthly Google local searches for the keyword phrase: Massage Therapist New York.
FACT: The massage therapist with the #1 Google ranking receives 42% of the traffic for that search term or 4,158 visitors on a monthly basis, while #2 receives 12% or 1,188 visitors.
Each massage therapist converts the 2% of website visitors into clients. And clients pay $75 per massage on average. #1 receives $6,237 (83 new clients X $75) in revenue from website traffic a month while #2 receives $1,782 (24 new clients X $75). But that’s only where the story begins… Both massage therapists have a 20% client retention rate, meaning they converted 20% of their new website clients for this particular search term into regular customers. And regular customers reportedly get at least one massage a month. So out of 83 new clients, #1 converted 17 into regular clients out of 83 new clients, and #2 converted 5 into regular clients out of 24 new clients. On an annual basis new clients from the web translate into $150,935 for #1 and $43,124 for #2. #1 gets 250% more revenue or $107,811, all things being equal.
What would a #1 ranking mean for your bottom line?
Our SEO Services
Branding Innovation offers full-service SEO for local and small businesses. We perform white hat SEO, following general search engine practices in order to build trust, relevance and domain authority in order to get websites ranked on the first page of Google, guaranteed.