Search Engine Optimization – The process of improving a website’s visibility in a search engines’ un-paid or organic search results.
Competitive Analysis – Analyzing and learning why competitive websites rank higher in the search engines for certain keywords.
SEO Strategic Planning – Determine SEO goals and from there developing specific strategies and tactics to achieve those goals. SEO goals may include, increase web site traffic 30%; increase online sales 20%; increase lead generation 40%; enhance social media visibility; increase website conversions.
Website Analysis – Understanding the strategic objective of the website and determining if the site’s functionality, design and persuasion architecture achieve the stated objective or if, using best practices, the website could be improved.
Keyword Research & Analysis – The process of researching what keywords are used in search engines by potential customers and determining which keywords are most valuable and will drive the most traffic.
Code Optimization – The process of fixing a website’s source code errors and optimizing meta tags (located in the source code) to make it easy for search engines to crawl the website and determine what the page is about so it will rank high for the content on the page.
Benchmarking & Reporting – Measure keyword search rankings of competitive websites and reporting the relative rankings.
Google Local Optimization – Optimizing your Google Places Page (formerly known as Google Local Business Center). It’s important to fill out the profile completely: Basic Business Information; Email, Description, and Website; Business Category Selection; Service Areas; Hours of Operation and Payment Options; Images and Videos; Additional Details; Review and Submitting Your Listing
Link Building – The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. It’s not only the quantity but the quality of those links that should only be done through white hat link building principles.
Social Bookmarking – The method that people organize, store, manage and search for bookmarks of resources online. Tagging is a significant feature of social bookmarking systems, enabling users to organize their bookmarks in flexible ways and develop shared vocabularies. The most popular sites are: Twitter, Stumble Upon, Reddit, Pinterest, Buzz Feed, del.icio,us
Article Submissions – the process of writing articles and submitting them to targeted industry specific sites in order to build authoritative links back to your website.
Press Release Submissions – the process of sending press releases or news releases to targeted companies that syndicate press releases in order to build links back to your website.
Content Development & Optimization – Writing good content (ie., well structured paragraphs) centered around one key idea. The best way to write for search engines is to write for real people. Search engines have a singular goal of providing the best content in their search results for real people. Search engines reward content, with a higher ranking, that is well-organized and well written instead of being stuffed with keywords.
