What is Social Media Marketing?
Social media marketing is the strategy of creating conversations on the Internet about your brand in order to 1) Build brand awareness; 2) Create brand affinity; 3) and Increase traffic to your website using various social channels such as – social bookmarking sites, video sites and photo sharing websites. In fact, social media is the most effective marketing tactic in creating brand awareness, consideration and affinity online, according to a 2012 survey of marketing professionals.
How Can Social Media Help Your Business?
A good Social Media Marketing campaign enables you to leverage the power of online communities to build your brand and drive traffic to your website. Here’s how:
- Listen – Listen to your customers’ opinions about your products, services and company
- Talk – Become a part of the conversation by responding to your customers
- Reach – Reach out and interact with millions of new potential customers
- Buzz – Create a buzz for your business or brand – watch your marketing go viral
- Monitor – You never know what negative messages are being spread
- Build – Build your business by creating brand awareness and brand affinity
Our Social Media Marketing Services
- Monitoring We leverage the latest social media monitoring software tools to gain valuable insight into your business on the Internet, such as brand awareness, consumer sentiment and user influence. This insight helps us determine engagement opportunities and ultimately assists us in measuring campaign success.
- Seeding – After identifying and organizing key conversations about your industry and brand across the web, we’re able to spot the best areas to enter the fray. We participate and lead consumer and industry conversations in order to promote engagement with customers and key influencers.
- Responding – By maintaining the conversation with your customers and key influencers, we build relationships which translates into brand affinity and increased website traffic.