Strategic Marketing and Advertising Agency - San Diego, CA

How Strategic Marketing Works

What is Strategic Marketing?

Strategic Marketing is first aligning your marketing strategy with your business goals and then investing your limited resources in the opportunities that will help you:

  1. Achieve your goals
  2. Shorten your sales cycle
  3. Provide you the best return-on-investment (ROI)

Why Most Marketing Efforts Fail

  1. No clear marketing message
  2. Company-focused marketing campaigns instead of customer-focused
  3. Marketing is treated as an event, instead of a process
  4. Trying to imitate the competition instead of trying to differentiate
  5. Quitting before you have the chance to succeed

How We Succeed at Strategic Marketing

We throw out old assumptions that you may have about your business or your growth potential. After taking an in-depth assessment of your company’s strengths, target markets, opportunities, competition and threats, we set realistic, attainable, measurable business goals. Then we create a strategic marketing plan that fits your business.

However, a plan is only as good as its execution! That’s why we calendar out every marketing task and perform all the tasks that need to be performed on a monthly basis. At the end of each month we provide a detailed report on our marketing efforts, such as, the analytics, response rates and lessons learned so we can improve the plan moving forward. Here’s the step-by-step process:

  1. Goals – Create achievable business goals
  2. Strategy – Develop a marketing strategy aligned with your business goals
  3. Tactics – Develop tactics that will achieve your marketing strategy
  4. Tasks – Calendar out and execute your marketing activities
  5. Measure – Measure and analyze results
  6. Repeat – Make improvements and repeat the cycle