How Does It Work?
First we develop a list of goals, whether it is promoting your products, highlighting your services, creating brand awareness, or gaining followers. We focus on the goals that will have the greatest impact on your business.
Next we develop a strategy with measurable goals and objectives so we can determine whether we are reaching our identified goals and objectives on a monthly basis. We focus on metrics such as leads generated, web referrals, and conversion rate. For example, if you are running an Instagram campaign sharing photos that communicate your company culture, the metric for success is at least 30 likes and five comments for each photo.
Next we develop a design brief to make sure the verbiage, images, infographics and video that we use in our campaigns reflect our client’s brand personality. That starts with the social media profiles, making sure they are consistent, optimized and looking professional and very appealing. And it extends to every post that we make.
Then we create a social media calendar that guides our activity. We post on your social media channels like clockwork with interesting and beautiful content that is designed to achieve our goals. However, it takes more than just posting items on your social media channels to keep your customers engaged. The key is to interact with followers by answering their questions, addressing their needs, and showing them appreciation. Our social media team will keep your followers engaged to help build and maintain brand loyalty and customer satisfaction.
Last we measure our posts based on our pre-determined metrics and report back to our clients on a monthly basis on the effectiveness of their campaigns. It is an iterative process and we have found that some campaigns hit the mark 100% of the time and others need to be worked out over time based on the analytics. Our highly attentive Social Media team takes the key learnings and adjusts your social media strategy every month to help you achieve your goals.